The logo of the reed hut depicts a fish drinking its own habitat – a small, critical snapshot of consumerism. The FishDrinks logo was derived from this: the fish as a simple symbol of our brand and as a reference to the idea's origin at the lake.

FishDrinks stands for honest products and responsibility towards consumers. We don't try to cover things up with big stories or elaborate packaging. That's why our bottles deliberately only have a neck label – the drink should be the focus, not its presentation.